Strategy Analysis Blue Ocean Strategy Essay - 1698 Words

Introduction When an organization embarks on any expansion or acquisition, intensive financial projections or analysis accompanied by the investigation by managers, are followed by the board proposal reviews, and, if necessary, then presented to investors and the financial community. Financial analyses are widely used to assess investment projects and proposals, but less commonly to evaluate strategy. Strategy, both at business unit level, and the overall strategies for the organization includes strategic leadership, functional level strategy, global strategy, and corporate level strategy need continuing evaluation. Overall Strategies For The Organization Kim and Mauborgne (2014) have offered a compelling argument and proposed a strategy for a company’s overall strategy, through maximizing profits while minimizing expenditure. The researchers introduced the terminology called blue ocean strategy (BOS), with principles of value innovation that covered both strategy formulation and execution. They emphasized on the quality of the experience rather than the benefits of new technology and noted three key concepts: (a) value innovation, (b) tipping point leadership, and (c) fair process. Depending primarily on value innovation, when the utility, price, and costs align with the change, a blue ocean appears where a firm’s actions favorably affect both costs as it eliminates, increases, reduces or creates qualities, to find a new global market space, and its value for buyers. TheirShow MoreRelatedBlue Analysis : Blue Ocean Strategy1725 Words   |  7 PagesTHE BLUE OCEAN STRATEGY The term blue ocean was coined by two professors W.Chan Kim and Renee Mauborgne in their book titled â€Å"Blue Ocean Strategy: How to Create Uncontested Market Space and the Make Competition Irrelevant† (2005). The authors present the idea of a business being able to operate in a league of its own, without intense competition. The company is able to set its own pace to create, sell and profit from unique products and services in high potential new markets. The blue ocean is takenRead MoreBlue Analysis : Blue Ocean Strategy1056 Words   |  5 Pagesarticle â€Å"Blue Ocean Strategy† and Blue Ocean Strategy: From Theory to Practice challenges firms to distance themselves from the fierce competition in the marketplace by utilizing Blue Ocean Strategy versus the dominantly used Red Ocean Strategy. Both Blue and Red Oceans are distinctly different strategies, both logics are important to understand, and they both coexist. By understanding by the underlying logic of both strategies companies will be able to make decisions on what strategy they willRead MoreBlue Ocean Strategy Analysis of Wikipedia674 Words   |  3 PagesWikipedia: A Blue Ocean Strategy Section A: Group 4 Analysis of Wikipedia, as a Blue Ocean Strategy Wikipedia, the collaboratively edited free internet encyclopaedia is a household name. Launched in 2001 by Jimmy Wales and Larry Sanger, it has now grown to be the seventh most visited website with approximately 365 million users worldwide. How is it that the small encyclopaedia market grew more than a hundred times in the space of 8-10 years and changed its orientation in such a path breakingRead MoreBlue Ocean Strategy Tools Analysis4953 Words   |  20 PagesReal-world Business Analysis: Blue Ocean Strategy Tools Analysis Paper MMBA-6570 Business Strategy for a Competitive Advantage Dr. Schulz Stephenie Wegmann April 15, 2013 Introduction The purpose of the blue ocean strategy is to focus on making the business itself better without focusing on the competition. Kim and Mauborgne (2005) state that â€Å"blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes theRead MoreAnalysis Of Kim And Mauborgne And Their Blue Ocean Strategy1977 Words   |  8 Pagesof Kim and Mauborgne and their blue ocean strategy which represented a revolution in the competitive market. This strategic paradigm is presented as a revolution! Its implementation will lead the company adapted to success by creating new demand and avoiding competition. This strategy seems to be similar to a dream, do not worry! The dream is overtaken by reality. This report is a critical review of â€Å"Blue Ocean† strategy. It examines and explains both the blue ocean and porter’s model as a conventionalRead MoreAnalysis Of Blue Ocean Strategy By W. Chan Kim And Renee Mauborgne1231 Words   |  5 Pagesgood unit to measure success or failure; it’s the strategies the companies take, which decide the success or failure of the company. And the â€Å"Blue Ocean† Strategy, the term introduced in the book â€Å"Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant†, by W. Chan Kim and Renà ©e Mauborgne, is one, which ensures a company to have a long stretch of uncontested success away from the competition. Key Concepts Red Ocean: A market space filled with several players competingRead MoreAnalysis Of Michael Porter s Value Migration, And W. Chan Kim And Renee Mauborgne s Blue Ocean Strategy1813 Words   |  8 PagesTechnical University There are a number of well know strategic planning models. Of these, I will explain in some detail three. Michael Porter’s Five Forces, Adrian Slywotzky’s Value Migration, and W. Chan Kim and Renee Mauborgne’s Blue Ocean Strategy. The first, Michael Porter’s Five Forces, is based on Harvard Business School’s professor Michael Porter’s research, originally developed in 1979, which states that business is about who is the most profitable, not necessarily, the biggestRead MoreLego Group And Their Entrance Into The Board Game Industry1527 Words   |  7 Pagesproduce a competitive advantage: a) Highlights what a firm does differently from competitors; therefore, creates a niche to focus on creating a wedge in. b) Crafts an analysis of how firm, supplier and customer interact, including the costs of moving the product to end-user (i.e. buyer costs, supplier cost/performance). c) Provides analysis of customers to serve. For example, in order to widen the gap and create a competitive advantage the value chain shows what products appeal to certain customer segmentsRead MoreEssay about Blue Ocean Strategy825 Words   |  4 Pagesï » ¿ Blue Ocean Strategy Paper Adel Erolsky University of Phoenix MKT/421 Ron Rosalik August 25, 2014 Blue Ocean Strategy Paper In today’s business world, competition is a big concern for nearly every corporation. The competition on the market is getting stronger and more difficult to overcome, in many situations corporations terminate their products, production, or their services, just because it is impossible to continue; the cost is too high to focus on gathering developmentRead MoreEssay on strategy marketing1247 Words   |  5 Pagesï » ¿Team : Hetong Xu; Jin Liu; Jieqi Jin. Blue Ocean Strategy 1. What is a blue ocean strategy? What is a red ocean strategy? Explain these from the perspective of company, competition, costs, and markets. Blue ocean strategy, as a business method, is about company creating a new market or industry where there is no competitor. Companies play not by traditional rules, never use the competition as a benchmark. They could ether create greater value for customers at a higher cost or create reasonable